Tag Archive | spectacle

FOR ASSESSMENT *360MC Spectacle Artefact – Evaluation/Reflection

Final Spectacle Artefact

Overall I think this artefact has challenged me mentally more than physically as I had to think a lot about being within the brief, and one of the obstructions in particular was challenging as we had to draw from the theories of either Guy Debord or Baudrillard and when reading them I felt like they were going over my head and I wasn’t quite grasping their meanings. Once I had an idea I read through the theories again and fit my idea and three of the theories together which was a revelation as those theories suddenly had more meaning than ever in regards to my idea.

I managed to produce something that I think is engaging despite having the set back of not being able to add in my eyes what was going to be the best part of my piece which was the parody. I have learnt so much through the process of this piece as if I had not filmed my original idea when I did and just relied upon making the parody I would not of had any material to gain feedback for, and I find feedback is essential for me to go away and develop not only my work but myself as well.

I am pleased with my artefact and although I was nervous about showing it because I thought people may have thought it was boring, or too slowly paced, I received positive feedback saying it was interesting, engaging, and the pacing was just right and the only thing to think about was re-framing some of the shots. I was more than happy to hear this feedback and I should have more confidence in my work than I do.

There were some minor problems alongside not being able to film the parody, which was compressing my footage as when compressed it was still too big to fit on Vimeo, I managed to overcome this by exporting the footage from iMovie. Eventually when I looked at the uploaded video it had lost some quality and looked a little grey and grainy, which I then fixed when exporting my new  re-edited footage. I also learnt how to create a codec in compressor for Vimeo as once again when exported my re-edit file was too big and compressor wasn’t able to make it small enough and so I had to find out how to do this manually. There was also some unnecessary time wasted transferring footage to and from my hard drive, but in hindsight this couldn’t be helped.

With this artefact I have again kept to the brief and acted upon feedback I had been given in order to develop my work, which shows my attitude towards bettering myself and my work. I have challenged my mind more than my technical skills with this piece although I have learnt some new technical aspects in post-production, and learnt that it is always a good thing to have a back up plan!

360MC Spectacle Artefact – Process/Development

The process of creating my spectacle artefact has been challenging to say the least as I had a few original ideas, however, every time I looked over them I couldn’t quite make them fit the brief, so I did struggle to come up with an idea that was interesting to myself and the audience but which also fit the brief. After coming up with my Apple idea of transformation overtime I wasn’t quite sure how to make it play with reality, and after seeking some advice I made the decision to take the advice on board and create a possible futuristic Apple product. I wanted to create something that right now would seem a million miles away from invention let along completion, just as the iPhone and all its capabilities seemed to us back when we were all using chunky mobiles with aerials, and so I decided upon a book that when opened would transport you to any destination you so desired, also with the option of having different destinations to choose from on each page, hence it being a book, making it more fairytale like.

So taking inspiration from a fellow classmate and having looked at some adverts I came up with the idea of having the Apple timeline in pictures printed on card and pulled into the view of the camera by a pair of hands making it slightly more mystical as like myself, there is a lot people may not have known about Apple and how it started.

When filming I knew what I wanted to be seen on screen and once set up the process didn’t take long, whilst shooting I also had an idea flash where in instead of just showing all the Apple products that had been purchased by my influential subject I would have them write roughly how much they have spent on Apple concessions, this was a staggering £5500 approximately not taking into account purchases from the iTunes and App store. I thought this would have a great effect as a lot of the products were as Guy Debord says ‘more of the same’ and this visual would reiterate and emphasise that statement.

I did have an alternative idea or potential add on to my piece which was going to be a parody of an Apple advert for my futuristic product, however, even though I had managed to book equipment and a room to do this unfortunately vital equipment that I had booked had not been returned and the room I had booked was suddenly no longer available which meant I had to scrap this part completely as time was restricted even more so.

As the filming was done in one shot it didn’t take long to edit, though I did colour correct some of it which took a bit of time, however, after receiving feedback which was positive, I was more aware that some of the pieces of card were a little of centre and could have been straighter and so I was told I should try and re-frame some of the shots. I knew it would be difficult to match the two different sequences together if there were differently framed shots as the hands may differ in position, so I decided to re-shoot the length of the timeline but keep the shots of the Apple products and the futuristic product the same as they were originally shot separately anyway.

Again re-shooting didn’t take long as I again knew what I wanted and we had already run through it before. This was a much better shoot as I marked where the cards had to go so that they wouldn’t be as off centre as before, which made a big difference. However, when editing I did notice that a few of the cards had slipped and were fumbled about a bit more than originally seen, but I think this is a much better version as the rolling shutter has now gone, the lighting is much better and the picture is no longer as grainy as it looked before.

In conclusion, no matter how finished you think your work is, there is almost certainly room for improvement somewhere, this is therefore why I try to have my artefacts ready for the first initial viewings so that i can gain feedback and work upon my piece.

The Spectacle of Transformation of Apple over time

Before;

After;

305MC Screening and Seminar: Rear Window, Alfred Hitchcock

Today we had a screening of Alfred Hitcock’s ‘Rear Window’ all a bout a character who watches his neighbour’s and is convinced one of them is a murderer, his watching then becomes his life, an obsession.

Today in the seminar we presented our scripts for the pro’s and con’s of the summer riots and talked more in detail about the issues there such as the glamorisation of gang crime, the classes the media picked out/on, and how as a spectacle it transported us as the riots moved from place to place we kept followed them and kept on watching. The riots also kept the public quiet and in fear, this was achieved through the media and therefore controlled us. We also spoke about there being two sides to the spectacle; whether you took part for reasons other than what it started out to be, or if you just watched and were passive.

We then had an task around the key themes of the screening in the lecture, so once again we spilt up the task between our group in order to get it done in time, answering these questions:

Q1. In todorovian terms what roles are occupied bt the following characters: Jeff (Main character), Lisa (Jeff’s girlfriend), Stella ( The nurse), and Detective Doyle. Are there any other narrative theories that can be applied?

Tzvetan Todorov spoke about the five stages within narratives where in we placed the characters;

*A state of equilibrium at the outset.

*Disruption of the equilibrium by some action.

*Recognition that there has been disruption. (Jeff)

*An attempt to repair the disruption. (Stella and Lisa)

*Reinstatement of the equilibrium. (Jeff and Doyle)

We also looked at Vladimir Propps eight character theory again placing the characters within their respective category;

*Jeff as the Hero.

*Stella as the Helper and the Donor, who provides Jeff with what he needs and aids him.

*Lisa as the Helper and the Princess, she helps Jeff and is also his reward at the end.

*Detective Doyle as the Blocker and False Hero, as he stops Jeff from looking further into the matter and yet at the end brings in his crew, saves Jeff and arrests the villain.

Q2. Where does the audience identification lie? Which character and why? Think about the Gaze theory.

The audience identification lies with the character Jeff, because we go through all the emotions with him and none of his story is left out for the audience to piece together, the film is made to force the audience on the side of Jeff, an example of this is when the police officer comes round and dismisses his claims about the neighbour being a murderer, the audience have also seen the evidence to show that the neighbour did it so we feel sorry for Jeff when no-one believes him.

‘The object is not aware of the person viewing them’ this is shown in the film through the over usage of the power shots through the camera and binoculars.
As Jonathan Schroeder notes, ‘to gaze implies more than to look at – it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze’

Q3. What do you understand by the term Scopophilia?

In fr Freudian analysis, scopophilia is the pleasure of seeing.
Taking other people as objects, subjecting them to a controlling and curious gaze. Voyeurism is the synonym for scopophilia  Voyeurism is the deriving sexual gratification from observing others in secret. Pornography appeals to voyeuristic desires. The internet of web cams has created a new cultural arena of scopophilia.

Objectification and fetishism are related to scopophilia and the gaze- Objectification is the basis of ethical objections to voyeuristic practises, because it devalues the humanity of the person.

Q4. Does the film have a meta-narrative if so what is it? What does it say?

Q5. In what ways do we look or are we looked at today?

Today we live in a digital age, everything we know about each other can be found on the internet. We now have Facebook profiles, twitter accounts, YouTube channels, video channels and blogs. So essentially we see people everywhere. But with the digital devices that are at our disposal are all linked on on the internet and can be accessed anywhere by anyone, the scariest thing is that if you Google your own name you may find your own digital footprint, none of us can hide. Not to mention we are one of the most monitored countries in terms of CCTV.

360MC Spectacle Artefact Research

Idea:

‘When we look at Spectacle we think of things that people watch rather than take part, but what if we did take part, what if we were the spectacle? This exact question has triggered my idea for my Spectacle artefact, be it to look at the spectacle of time and transformation over time, in particular the ever famous company Apple and how it has evolved and transformed over time.’

As my idea is based around the development and transformation of Apple over time I have first looked at the Guy Debord passages from which I took inspiration from:

151

‘Pseudo­-cyclical time is a time transformed by industry. The time founded on commodity production
is itself a consumable commodity, recombining everything which, during the period of the old
unitary society’s disintegration, had become distinct: private life, economic life, political life. The
entirety of the consumable time of modern society ends up being treated as raw material for the
production of a diversity of new products to be put on the market as socially controlled uses of time.
“A product, though ready for immediate consumption, may nevertheless serve as raw material for a
further product” ( Capital).’

*The sentence I found most inspirational was ‘The entirety of the consumable time of modern society ends up being treated as raw material for the production of a diversity of new products to be put on the market as socially controlled uses of time.’ as Apple are constantly inventing a product and then building upon it, each time bringing out newer versions and they are  all on the market as ‘socially controlled uses of time’. The extent to which you can entertain yourself on one product is beyond imagination, for example take the iPhone, you use it as a normal phone making calls, texting, but then you have your music, games, social and many more applications and even a personal servant with voice command Siri. You can spend hours in a public place or at home surrounded by people and yet we choose to immerse ourselves into the world of Apple, however, you can use these products to be social when you want to, sharing videos, pictures and social networking.

156

‘Innovation is ever present in the process of the production of things. This is not true of
consumption, which is never anything but more of the same. Because dead labour continues to
dominate living labour, in spectacular time the past continues to dominate the present.’

*Why is it that people buy anything Apple and when a new version comes out they feel the need to buy that too even if they have only bought the version before 6 months prior? ‘Consumption is never anything but more of the same.’ I have chosen a friend of mine to help me with my idea particularly because he is one these Apple consumers and anything new from Apple be it a new product or an update he will buy even if there is minor changes.

162

‘In contrast to the passing fashions that clash and fuse on the frivolous surface of a contemplated
pseudo-cyclical time, the grand style of our era can ever be recognized in whatever is governed by
the obvious yet carefully concealed necessity for revolution.’

*The style of our era is to have anything that is new and up to date ‘in fashion’it is fashionable to have the latest products, brands, styles so that you feel accepted in society or to be the cool one a few steps ahead of everyone else. The last line has Apple written all over it as each time they bring out a new product it is kept top secret and all meetings are under the radar, so that when it is brought out there is a massive uproar and demand for the product.

I have also done some research into Apple as a company:

-There were in fact three founders not two; Steve Wozniak, Steve Jobs, and Ronald Gerald Wayne who left before Apple became big in the public eye.

-Steve Jobs left Apple after creating the Macintosh and returns after Apple Quicktake camera product, this is when employees began to rise again after being decreased, the log changes at this point almost as if Apple reinvents it’self and the iMac is created shortly after.

-The logo has changed four times since Apple was founded now a dramatic change from the original.

I also looked at the products they have made since being Apple Computers and timelines of products from the following websites:

http://www.everymac.com/

http://www.markusehrenfried.de/mac/applehistory.html

http://lowendmac.com/

http://inventors.about.com/od/cstartinventions/a/Apple_Computers.htm

http://en.wikipedia.org/wiki/Apple_Inc.

http://www.apple.com/

This was very interesting for me as I had never known how Apple started or that they did all these other products. I think I have  chosen a good subject as I have learnt about something that is very much a current spectacle as Apple are watched closely by the public eye wondering what other spectacular products they can come up with, will they ever top themselves?

I have also looked ad some of the best Apple adverts made to get an idea of how to transform my futuristic product into a parody Apple promo, noticing that many of them are based on a white background this is something I will take into consideration, when filming.

I also have taken inspiration from the following videos:

This one because I like the idea of the transformation being created just by the hands and shows a mystical side of who is behind the creating and transformations…

…and this one because of it’s simplistic nature, but still managing to get the message across clearly.

When looking at these adverts I also noted the type of music/sound they use and will have to find something similar to match my piece in order for it to be entertaining not only to the eye but also to the ear. I will be looking at websites such as  freesound, souncloud, and danosongs for sources of license free music.

360MC Spectacle Artefact Idea

When we look at Spectacle we think of things that people watch rather than take part, but what if we did take part, what if we were the spectacle? This exact question has triggered my idea for my Spectacle artefact, be it to look at the spectacle of time and transformation over time, in particular the ever famous company Apple and how it has evolved and transformed over time.  Taking into consideration this time around these obstructions, my idea will play with reality, and take from Guy Debord’s ‘Society of Spectacle’:

– You MUST play with reality
– You MUST take your inspiration from one of the propositions in
Guy Debords ‘Society of the Spectacle’ or from the ideas of
Jean Baudrillard (see moodle for links to articles)
– It MUST NOT be a technical exercise- Your starting point should
be an idea, not a technique. You must say something that is
important.
– If you borrow actual content (music, images, film) from other
artists it must be openly licensed or you must have permission
to use it
– No series of still images or found footage.

I plan to have a series of printed pages showing the timeline of Apple, with the last page asking where will Apple be in twenty years and answering this by making up a futuristic Apple product, something that seems unrealistic as the iPhone seemed to us us years ago. I may or may not add a second part where you can see what the product does, which will be to transport you into a different world forcing the audience to think about reality.

I will be drawing from my interpretation of these Guy Debord passages:

151

‘Pseudo­cyclical time is a time transformed by industry. The time founded on commodity production
is itself a consumable commodity, recombining everything which, during the period of the old
unitary society’s disintegration, had become distinct: private life, economic life, political life. The
entirety of the consumable time of modern society ends up being treated as raw material for the
production of a diversity of new products to be put on the market as socially controlled uses of time.
“A product, though ready for immediate consumption, may nevertheless serve as raw material for a
further product” ( Capital).’

156

‘Innovation is ever present in the process of the production of things. This is not true of
consumption, which is never anything but more of the same. Because dead labour continues to
dominate living labour, in spectacular time the past continues to dominate the present.’

162

‘In contrast to the passing fashions that clash and fuse on the frivolous surface of a contemplated
pseudo-cyclical time, the grand style of our era can ever be recognized in whatever is governed by
the obvious yet carefully concealed necessity for revolution.’

305MC – Spectacle – Task 2

For this weeks take away task, we had to think about the summer riots of 2011 answering whether we think it was a spectacle or whether it was in opposition to spectacle, and then create a script between two people where one person is arguing for the riots and the other is arguing against.

Here’s what we came up with:

Were the summer riots a spectacle or were they in opposition too the spectacle?

 

It didn’t start out as a spectacle. Bit the media made it a spectacle, they emphasised/escalated the matter and others saw that and used it as an excuse to do the same.

 

Spectacle is highly memorable and lodges in the brain.

 

A spectacle is something you watch not take part in, while you are watching you are passive, however, people watched the riots and then took part, and therefore were not passive.

 

Script For the Summer Riots. Gov.  – Against Dove

 

Gov: The riots started out as a protest against police treatment towards Mark Duggan, opening fire against him whilst getting out the taxi innocently.

 

Dove: He was hardly innocent, he was under investigation for gun crime and had a loaded gun in his possession at the time.

 

Gov: The gun he was carrying wasn’t fired in any attempt at the police, it was blatantly a cover by the police in saying so, because the bullet found lodged in the policeman’s radio was in actual fact from a fellow policeman’s gun.

 

Dove: The police have a right to open fire on anyone who they believe is a danger to society.

 

Gov: They shot him because he was black and he was carrying a gun.

 

Dove: Why was he carrying a gun in the first place? This just shows that he was going to cause disruption to others.

 

Gov: When you live in certain areas of London certain personal precautions are essential.

 

Dove: The police are there to protect you and there is no reason for people to carry weapons unnecessarily. The police did what they are trained to do and what they thought was right.

 

Gov: Like you said the police have a right to take someone down, but they actually shot him dead whilst he was lying on the floor from the first shot. They had no right to take his life, when they had already taken him down.

 

Dove: Why does something like this need to spark riots across the country? Most people don’t know who Mark Duggan was or what the reasoning behind the whole riot process was.

 

Gov: It was firstly to highlight that this was a racial attack from the police, he hadn’t actually done anything wrong at this point in time, hence the reason why they was a big uproar.

 

Dove: There is no reason why a situation like this should cause people to carry out criminal damage, such as burning cars, looting, destroying shops.

 

Gov: If it didn’t turn into the spectacle that it was, no one would have known who Mark Duggan was or what the police did.

 

Dove: Everyone’s been a victim of the riots even those who didn’t take part and looking back at it no one has benefited from any of it have they? It’s all now been swept under the carpet, and it hasn’t been in the public eye since March when the official inquiry into the riots submitted its final report.

305MC – Spectacle Lecture – Task 1

Identify one contemporary spectacle and answer the following questions and present in a spectacular way:

*Contemporary Spectacle

– Gordon Brown calling the woman a “bigot”

*Who provides it?

– Gordon Brown the individual and Sky news as the institution.

*Who consumes it?

– Political follows and people who watch the news

*Who are they not looking at? E.g who are they hiding it from?

– They are not looking at the fact that Sky news left the micro phone on, and no one telling Gordon Brown it is still on him. What are the chances that they are still recording.

*What are they distracting people from looking at?

– David Cameron and Nick Clegg and their false promises (opposing political parties)

*What happens if they weren’t distracted from that mechanism?

– Labour would of been most likely to win.

*What might we do to stop them looking at the spectacle and look at reality instead?

– The fact that he called the woman a bigot shows he is still human.

*Is that a good thing to do? What is good or bad about that?

– It is a good thing because the public can relate to Gordon Brown in the sense that everyone has their own opinion about someone and don’t expect to be heard.

– The bad thing is that something that is normal and is reality gets over exaggerated.

We had the video clip of Brown on mute in the background, and chose to do a re-enactment of the Brown incident but twist it to make it look like a set up in order to get our point across. So after the conversation with the ‘bigoted woman’ we had one person as Sky News to tell Brown’s P.A to make sure he keeps his microphone turned on. Then at the end two of us pretended to be news reporters and said ‘This is BBC reporting, we are middle class conservatives, and this report benefits us’ in order to show that the news is full of middle class conservatives and therefore the choice to air this ‘mishap’ was not given a second thought.

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