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PPP – Artist Statement/AV Statement

As part of this module and to be a part of the degree show we have to create an artist statement and an audio visual showreel in order to portray what we do as a professional, why we do it and what makes us unique. A personal statement has to be personal to you and has to consider your audience along with; using the correct vocabulary, punctuation and enabling your statement to flow when read.

When researching how to write my artist statement I came across these six simple tips that talk about how to write an artist’s statement but the tips are transferrable none the less:

  1. Start with the basics
    Jot down some basic information; are there any themes? Having a short list of details will help later when you are trying to tie everything together.
  2. Try not to get too technical
    If there are some truly unique elements involved in the work (printed on a special material or you shot through a hand-crafted lens, for example), feel free to include that information. Otherwise, leave out the details about your gear.
  3. What would you like someone else to say about this work?
    If you would love for someone to say “these photos bring sunshine to my home”, then you already have a pretty good starting point for your statement. Lead off with something like “I have done my job as an artist if these photos bring happiness and warmth to your home”.
  4. Share your background and history
    All too often, artist’s statements are all about the art and don’t go into any detail about the artist. How long have you been doing this kind of art? Why did you start? Why do you enjoy it? Inspirations?
  5. Try not to pat yourself on the back too much
    It is fine to say you are proud of this body of work, but try not to go overboard with the self praise. I have seen statements that say things like “an expert of her craft, this photographer captures beauty in a way that nobody else has”. I understand the value of confidence and selling yourself, but these kinds of descriptions will be a turnoff to a lot of people.
  6. Does it have to be a traditional artist statement?
    A friend once suggested that I do a haiku for my statement, which I thought was a genius idea. Different venues will have their own requirements, but take the opportunity to do something out of the norm if you can.

[6 Tips for Writing an Artist’s Statement]

I have decided to write my artist statement as a letter taking from the idea of writing a letter to yourself at the beginning of first year, it also shows creativity as no one writes letters anymore it’s all emails, voicemails and Facebook messages I want to show appreciation for all art.

Here is my finished version:

Dear You,

It has come to my attention that your attention is on me. You’ve noticed my achievement and pride upon completion of a project which has been the driving force fuelling my addiction to media in the last five years. The lustful rush that formulates when working on something that really interests me is seen through the creativity and imagination in my projects. The great gift of life itself, as you know, is full of worldly inspiration that I draw from. How many times have you heard “think outside the box”? Well, I want to obliterate the box.

I hope we will cross paths somewhere in the broadcast and fashion industry; an excellent place to flourish creatively and technically.

Kind Regards,

“The Perfectionist”

P.S My friend Ayn Ran asked to pass on this wistful thought, “The ladder of success is best climbed by stepping on the rungs of opportunity.”

[Phone number]

Here is also a stamp I created to go on the page when printed out, this will also feature on my website:


Audio Visual Statement

As this can take the form of a showreel this is what I have decided to do. Taking my passion for fashion and creating a small showreel that shows jewellery, bags, and make up shot in a way that they would be set up in the industry, based on my previous experience working in fashion photography houses. I also have my voice reading my written artist statement over the top mixed in with a light hearted track. Originally I did want to do a fashion shoot i.e a catwalk sequence and had set this up with a model friend but unfortunately due to certain circumstances we were unable to commence with the shoot, having to cancel the day before, hence using this time to still create fashion shots. This video also features on my portfolio website.


PPP – Portfolio Feedback

I have sent my portfolio link to an extensive list of professionals in order to gain some feedback on it so I can improve and advertise myself better.

My list consists of :

* 2 production companies.

* Film producer 1.

* A film director, cinematographer, music video director, photographer, and philosopher.

* A photographer, writer,  and artist.

* Award winning  Michael Givens

* A freelance producer.

* A DOP & camera op.

* Director of award wining short film ‘Through the Flowers’.

* Enemy nominated director.

Here is some feedback I have received:

Untitled Untitled2 Untitled3 Untitled4

PPP – Form

In completing this form it is apparent that I have a clear sense of what I want to do and where I want to go, as well as how I intend on getting there, any strategies I may have and back up plans. I’m well aware of the risks and repercussions that may come with certain career paths and have been able to demonstrate I know of additional ways to keep me in the industry game even when my luck may seem down and out.

This is a really good way of seeing how much you know about your near future and makes sure you have some sort of plan, with goals and aims to work towards.

Here is my completed form >>>*professional-practice-portfolio-form*<<<

PPP – Website

For my professional practice portfolio I have decided to create a website, which enables me to hold my photography work, showreels, personal information, and other projects I have worked on. This will show future employers the type of projects I have been involved in, my creativity and willing attitude to showcasing my work and skills.

I decided to use a simple website builder called Wix to create my website as I have looked into domain hosting and the costs are impractical for myself at the moment, and this simple site does the exact same job, however, I do take into consideration that the web address may not seem professional but at this stage it is only a slight technicality when looking at what I have created on my site.

I have tried to keep to a simple format and simple colours as I don’t want it to be overpowering, I just want the content to be looked at. I also used a standard font as other fonts can look unprofessional and tacky. I have chosen to use an image of me on the front page so that people know who I am, make sure they are looking at the right and can also see me working with equipment. The advantage of having a website is that you can update it at any time and any point and unlike a C.V you get to see the work undertaken visually. It also gives some free advertisement to the productions I have worked on and for, as I believe it is good work ethic to share and promote each others work which shows employers that I am not only capable of personal project management but that I am also a team player.

Here are a few screen shots of the website which you can visit at

1 2 3 4 5 6

PPP – Creative Futures

Although I have not yet been to see the Creative Futures team, I have been in recent contact with them, having sent them my C.V and link to my portfolio website. I have now filled out an appointment form and we are in talks of arranging a meeting within the next two weeks.

I hope that this will help me craft my C.V correctly and more effectively and help me to improve my portfolio and any other self promoting I carry out in the future. I also hope to discuss my near future with them as they are specifically here to help with future carer plans, C.V’s and portfolios, financing and funding options, and any other queries you may have about the path ahead of you.

I think it’s great that we have provided service like this and I only wish I could have made more use of it earlier.

PPP – The Degree Show

As I have previously expressed networking is the most useful way of making new contacts, potential business parters, and a way of getting into the industry. At the degree shows I plan to speak to professionals, get them to look at my film and hopefully talk to them about the processes, how they started out in the industry and what they think the best way of getting in is. London and Birmingham will be particularly important when networking as these are the prime locations for production companies and organisations, and so to be prepared will be carrying a little book with me to get contact details, should the opportunity arise.

I will also be handing out business cards which have both my producer and I’s email and a QR code to the Instability website, along side this I will be handing out the flyers we have made which give a bit of background about the film and shows who has worked on it, making it easy to recognise and approach those people.

I have decided with my producer that we should only give out catalogues to those who seem deeply interested about the film and approach us to talk about it. All these materials will give us talking points and a chance to get into general conversation with these professionals. The main aim is to get noticed and be memorable making sure that when they leave they remember my name, face and film.

BC Front BC Back Flyerback 2

PPP – Contact List

The best thing you can do in this industry is network and make connections throughout your career, for you never know when you may require someone with certain expertise or when they may need you.

Over the years I have been trying to build up a contact list, and through many platforms I have managed to collate those who will be most useful to me now and when progressing in the industry, most of whom I know already and have connected with through site such as LinkedIn, and those who I am yet to approach.

These consist of:

*Director at Matmedia Online
*Production Coordinator at Hot Sauce Productions
*Oasis Studio Production Manager at Aurora Fashions
*Director at Paul Bence Photography
*DOP/Camera Op/ Company Director of Firebird Films
*Assistant Producer at Betty Tv
*Production Manager at Cocosa
*Production Talent Manager at ITV
*Head of Creative Resources at Princess Productions
*Dan Gable owner of Sprat Productions

Through these contacts I hope to gain more contacts and network further in order to progress in my career.

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