FMP: Logo Redesign

Part of being professional is to not only have a professional outlook but to also have a professional image, no I’m not talking about what your wearing although that does matter too, I’m talking company image.

Originally when I made the name Annacitric I didn’t have a logo, until I came to make ‘Instability’ and I made a quick logo just to sit on the facebook and twitter page. My producer and I then discussed about redesigning the logo to make it look more professional than just a picture, and so I took it upon myself to try and design a new logo, however this would be temporary until I found someone who could design it properly.

Thankfully I helped out two graphic design students without knowing it and they offered to repay the favour and so I passed on the logo to one of them and asked them if they could redesign it and make it look better. This was done in a matter of days of asking them and we ended up having 5 options before settling on one.

We went for the classic showreel with film wrapped around it, but having the reel look like the inside of a lemon as this takes from the ‘citric’ part of the production name, and obviously film is what we do. The first look of the new logo seemed too cartoon like and so we asked for a changes to be made mainly the style of font, giving our designer a few font options to add to the mix. This is how we came to our new logo that not only looks professional but looks fresh and sits well with what we had imagined:

Screen Shot 2013-05-10 at 16.19.21



These are few of the others we came from:

428513_10201035184623157_1139532527_n 941929_10201035184703159_1489016405_n final3 Screen Shot 2013-05-10 at 16.19.51 Logo refurb black logo


About gailenepierre

Ambitious and driven but knows how to have funnnn :)

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