FMP: Research – PR
When reading around press releases I found this article very helpful. Do it yourself, make your own buzz. Be loud and Proud of our work!
We will be sending our press release to local newspapers and creating a website so that any new news can go straight on there!
We need to continue to think outside the box and realise that no one else will create the buzz for us.
It is really important to get the most relevant information into the press’ hands in order for them to use as much of it to help sell your product. If the press have the right information and publish it correctly, they will not only help sell you but they will also sell themselves, digitally, and paper based.
I have also had a look at some examples of good press releases:
The release of Skyfall:
The iPhone5 is released: