FOR ASSESSMENT *360MC Memory Artefact – Analysis
From looking at my artefact it is clear what it is about and what it is showing, this is that memory is not always reliable and under pressure your memory can fail, this is shown through the contestants faltering and desperation to recall the items. I think these edited clips are most significant as they not only show the frustration of memory blanks but the part of the brain (the ID) which so desperately ‘wants’ to succeed and win.
The titles at the beginning provide preparation and explanation for what is about to be seen and especially shows that a little more thought went into the process rather than just a fun game it was more of an experiment as I split the contestants into two groups giving one group 20 seconds less to look at the items, knowing that this may have an effect on their memory when recalling.
Visually I think the artefact looks really good with the contrast of the pictured objects around the frame of the contestant, this also allows the audience to still have the objects at the forefront of their mind whilst watching someone else try to remember them. It engages the audience, as they will the person to remember the objects, and hopefully make them think about whether or not they would be able to succeed when put in that position. I did decide not to colour grade the piece as the lighting for the contestants was complimented on many times, however, looking back I would have liked to have colour graded everything slightly to make it a little warmer and more inviting as I feel it may look a little cold and harsh for such a light hearted game. The graphics of the green correct tick works well as the audience can keep track of what has been said.
In terms of audio I am disappointed as when editing you could hear the camera sound which could not be heard when filming and this was partly my fault as I went against my better judgement with recording sound externally, though, it could not be known that this would happen. The crackling sound takes away from the contestants voice and brings the quality of this piece down slightly, although, the track laid underneath brings back the fun and pressure of the situation. A ticking clock sound could have been used but this would have made the piece too intense and slightly dull. The choice of leaving the swearing in was a good one as it emphasises the frustration and portrays it perfectly through a somewhat audio description.
This piece works a contemporary media product as there are many who claim to have a good memory but put under pressure they are most likely to crumble. Overall this artefact does what it is supposed which is to engage the audience and get across that memory under pressure can let you down no matter how good you think it is, it also looks good as an added bonus.