360MC Power Artefact – Evaluation
The message that I wanted to get across was that others get it easier than some in terms of making a breakthrough into the work industry of top jobs, pointing out that this could be down to money and the royalties that come with it as such like good contacts, I then wanted to relate this to my own field (the media industry) and tried to incorporate images to represent this. Instead of pointing out to the audience that it’s all about money I wanted to make it more subtle and include an element of a deeper thought process, meaning that some could see it was about struggling in life verses those who have an easy ride, not necessarily the rich. I think I achieved this well through my images as I picked simple everyday things and situations that would occur making it easier for the audience to relate to and identify the meaning behind it, rather than just telling them hence the reason for not directly showing money.
Once I had inspiration my idea came quickly and I was able to manage my time well, getting the majority of shots done on one day and editing them the next, and then shooting the rest of the shots and adding them to the edit. Over the course of four days I had shot and edited my piece taking into consideration what music I wanted to accompany it and this wasn’t hard as from my research I had already listened to spoken word music and knew this was what I was going for. The song I chose ‘Problems’ talks directly about money and how it is the root of all problems, this makes it obvious to the audience about the message of money, though without the music you see the message of the struggles of life, so for me conjoining the two made sense.
I had no problems shooting, the only problems I came across was the dropping of quality and exporting from Final Cut with 5D footage, this was soon corrected after a skills session on how to correctly log and transfer 5D footage so not to drop quality and to export it using the correct setting. This all was done once I had re-edited after receiving feedback making the piece look and flow better than it originally did.
I feel I have done well on this piece and really put some thought into it. Technically I have stepped up, using a camera and lenses I had never used before, using split screen and colour correcting and grading in my re-edit. It was challenging filming by myself as I was trying to make it look like everything was from the perspective of either party, which at times was difficult even with a tripod. The feedback I received and the new skills I learnt I really took on board, which helped me decide to go back and do a second edit to make it just that bit more visually pleasing to myself and the audience.
The thing I have learnt the most is not to be afraid to just go and do it yourself, as I am capable and competent enough to and just need to have that little bit more faith and confidence in myself, but not to be afraid to ask for help form others should I need it. Overall as a piece I think it works, in terms of getting a message across without spoon feeding the audience, even if only one message is obtained.