FOR ASSESSMENT *360MC Power Artefact Development/Process

After watching the BBC programme ‘Who Get’s The Best Jobs?’ I realised I feel strongly about equal opportunities and this was particularly related to the field I want to get into which is television, and in my eyes television is up there for the best jobs. I looked further into the issue and the buzz around it. Taking a step back I then realised that people like myself who aren’t middle class yet aren’t living in poverty may be looked upon by others who are worse off as though we are rich. This gave me the idea to base my artefact on more everyday life and the things we take for granted, for example; though we may have to go through the whole process of making tea before we can enjoy it, unlike others who have it made for them. I wanted my artefact to say that on the one hand there are people who work towards what they want and often find rejection, and on the other, there are those who take a back seat and yet seem to get everything handed to them.

In order to film my artefact I’m taking  inspiration from the ‘Symmetry’ video with opposites, making a shot list of ordinary day to day actions and re-creating images with deeper meaning, I’m also thinking of opposing shots to go with them.

When it came to filming, a few of these shots changed as I had more vision for them. e.g.

The clock ticking over didn’t emphasise my point enough that someone would be getting up for work whilst another is just getting in from a night out. This is my favourite shot because as on one side the curtains are being open, the other side is being drawn all the while the clock is still in sight and the light signifies the change.

The song I have found talks about money which I thought was good as I didn’t actually show any money in the shots but they were representations and connotations in there of having money and therefore having an easy life. However, this song says ‘Money, money, money, money, money is the root of all problems’ I liked this as it can be a problem not having money but  also having money can too cause problems; What do you do with it? Does it make you happy? Does it fill that empty hole?

After showing my artefact Clifton said when watching it he wasn’t quite sure and still isn’t quite sure what it was about, as it felt like it had deeper meaning more to do with the struggles of life more so than money. I was pleased to hear this as this is what fuelled my idea but wasn’t sure if it would come across. People also said that it was a thoughtful peace as even though it didn’t show money it still raised the question ‘Do people with money have an easier life?’

Power – Money Re-Edit


* (Who Gets the Best Jobs & Article buzz around it)

* (Who Gets the Best Jobs? Part 1)

* (Part 2)

* (Part 3)

* (Part 4)

* (Part 5)

* (Power Lecture)

* (Symmetry)

* (Money Song)


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About gailenepierre

Ambitious and driven but knows how to have funnnn :)

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