Festival Research…Raindance Film Festival 360MC
Unfortunately despite applications to volunteer at various festivals I have not been able to attend one, though I did attend a somewhat community festival where many local business’s promote themselves. Gives me a rough idea of how one might go about promoting their self. However, I have done further research on one of the festivals I applied to volunteer at which was the Raindance Film Festival.
Raindance Film Festival is Europe’s leading independent film festival, and is known for it’s edgy, bold and daring nature being branded as the most ‘controversial in Europe’ and listed by Variety as one of the top 50 unmissable film festivals.. Raindance started in 1993 and this year it is celebrating its 20th anniversary at it’s home in Bloomsbury, Central West London. The main vision of Raindance is to nurture, support and promote independent films and filmmakers not only from the UK but also around the world, as a result of this it is known as the most noted festival of discovery and for launching debut filmmakers in Europe. There has been numerous big screen name guests at the festival such as Christopher Nolan, Shane Meadows, Ken Roach, Quentin Tarantino and many more!
Film makers get a lot out of this festival when looking at promoting themselves and exhibiting their work, as last year there was a pop up festival cafe where events were held and mingling and networking took place. There was also more exhibition chances as there were week day, evening, and weekend matinees were held, but the way I think most film makers get noticed is through interviews and the internet where people that haven’t been able to attend the festival or missed a certain film can watch and rate the film online at filmaster.com, and also through the big name guests. In most cases you are likely to get noticed by the supporters of the festival which tend to be film associated too.
As with almost all festivals you cannot premier or show your film publicly if you want to enter it as a submission, and in this case it can make it hard to promote your work, however this is where most film makers have to get creative in advertising their film with flyers, teasers, campaigns, and to get noticed and get your film a greater audience these elements have to be strong and stand out. Raindance do a lot of this to promote their festival and get noticed take a look;
The best thing about entering this festival and others is that after being screened your film will be eligible for a lot of other awards such as the British Independent Film Awards. Also even if you don’t win any awards but you still enter you are given a free festival pass and attend other screenings and events and therefore network until your hearts content.